Strategic Marketing Matrix™ for
Universal Stewardheirship, Inc.
Charles Betterton and
Robert Allen at Multiple Streams of
Infopreneurship Millions, January 19-21, 2012
where Charles presented the
Strategic Marketing Matrix for
The Strategic Marketing
Matrix (SMM) and Strategic Implementation Matrix (SIM)
were developed by
Charles Betterton, co-founder of
CENTER SPACE and the
Destiny University for Successful Living and co-author of
Ultimate Destiny Success System. The purpose is to provide a
visual diagram of how the many facets of a Strategic
Marketecture™ work together to produce greater synergy,
effectiveness, and quantum leaps.
The purpose of our Strategic Marketing Matrix™,
Strategic Implementation Matrix™
and Strategic Manifestation Matrix™
is far more significant than creating a table filled with
images. The underlying concept and process is to incorporate the
interconnectedness of all the various facets of the vision and
mission in ways that reinforce one another and that better
monetize or "ultimatize" the results and return on investment.
For example, each of the 14 titles in our
Ultimate Destiny Success
System cross markets all the other 13 titles They all
include "upsale" opportunities such as Featured Resources,
Memberships, Webinars, Coaching, Training-of-Trainers, our
Affiliate program, etc.
They also include many references with hyperlinks as appropriate
to some of the major programs we have participated in and that
we earn 20% to 100% affiliate commissions on. We even provide
our digital and printed publications on a "Conscious Energy
Exchange" basis through our Pay It Forward and Pay What It's
Worth To You programs (http://www.paywhatitsworthtoyou.com
These facets discussed in the previous paragraphs help
demonstrate the ultimate level of the scope, substance and
significance of these Strategic Marketing Systems™.
The one that I created to demonstrate how we will ensure the
ultimate success of the Ultimate Destiny Success System is what
helped us attract Bill Gladstone and his Waterside Productions
as our literary agency. When one of his agents (who had been a
Senior VP and had his own imprint at Sterling Press) walked
through the SMM with me, he said something like. "Oh my God!
This is light years beyond any typical platform I have ever
When I participated in Robert Allen's new programs on
infopreneurship a few months ago, he asked us all to submit
an outline of our marketing funnel for becoming a millionaire.
When he reviewed the document that I submitted showing how we
have evolved the usual marketing funnel into a dynamic Strategic
Marketing Matrix for not just earning millions, but for
manifesting stewardheirship over billions (for and through
personal, social and global transformation) and for leaving a
trillion dollar legacy, he said that it was more ultimate than
any marketing funnel he had ever seen. He showed my presentation
on the big screens at the 3 day workshop and he interviewed me
on camera for about 5 minutes in front of the live workshop with
a couple of hundred participants.
Below is the initial application
of the SMM to demonstrate how
Universal Stewardheirship, Inc. plans
to accomplish its primary goal of Blessing Millions of People;
Manifesting Stewardship over Billions of Dollars
for Personal, Social and Global Transformation; and Leaving a
Trillion Dollar Legacy of and for
Click Here for an overview of how we evolved a standard
"marketing funnel" into an SMM.
Strategic Marketing Matrix™
for Universal Stewardheirship, Inc.
(To experience the completed SMM
with all the images and words hyperlinked,
The cell at the center of the table represents the
ultimate vision. The eight cells closet to the center include
major components that help us accomplish our vision and mission.
The next sixteen cells are the next level of priorities. The
outer rows and columns include introductory resources such as
web sites, blogs, articles, e-zines, webinars, teleseminars,
seminars, workshops, affiliate programs and major joint venture
Strategic Marketing Matrix Copyright 2010-2013 by
Universal Stewardheirship, Inc. All rights reserved.
Which Pieces of Solving Your Personal StewardHeirShip
Success Puzzle Are Most Important To You Personally?
(Click on any of the images below for more details about each
Strategic Marketing Matrix™ Copyright 2008-2012 by
All rights reserved.
There are presently several
adaptations of the Strategic Marketing Matrix available.
Here for the SMM for
Click Here for the SMM for
Click Here for the SMM for the
Destiny Success System
Click Here for the SMM for our
Circle of Success Campaign
Click Here for the SMM for
New Thought University
for an example of Charles Betterton's Personal Stewardheirship Strategic Marketing Matrix
How would you like to have
access to a
Template with 7 Simple Steps to
Create Your Own Strategic Marketing Matrix for your company, project
We'll be developing a webinar early in 2013 to help people apply the SMM as a tool and resource for envisioning, visually expressing and
manifesting ultimate desired outcomes.
To receive a free interim copy of
the work in progress, we ask that you subscribe to our free Ultimate
Destiny ezine. Thank you for your interest!
our free periodic ezines!
You can choose any (or all) of
our topics on Universal StewardHeirShip including: personal
growth and development: community empowerment; spiritual
enlightenment; Infopreneurship (including publishing and
Internet marketing); New Thought; Sedona projects; and
sustainable living (including
Please enter your primary email
A new SMM is presently being
developed to demonstrate 101 ways for
authors and self-publishers to attract an agent, engage a publisher,
obtain an advance and increase sales of their books. If that would
be of interest to you, please send an email to
with the words Strategic Marketing Matrix in the subject line. When
the draft PDF is available, a copy will be sent to you for your
review and feedback.
For more resources on publishing,
marketing and Internet marketing,